Designing things that
feel as good as they look
Professionally particular
about details
Designing things that
feel as good as they look
Professionally particular
about details
Designing things that
feel as good as they look
Professionally particular
about details
DIRECTOR OF GOOD IDEAS
FONT COLLECTOR
REFERENCE ARCHIVIST
CHILLI GUAVA CORRESPONDENT
CAT MANAGER
CHIEF ACCESSORY OFFICER
MAKES IT FEEL RIGHT
Welcome to Akriti’s world
This is a small collection of things I’ve spent time thinking about and working on. Work that started as a loose thought , a passing observation, or something that didn’t sit right until I figured out why. Some of it came together quickly; most of it didn’t.
There’s a bit of chaos in the process, but I’ve learnt that’s usually where things begin to take shape. Over time, I've realised I'm not just interested in making things look good, I want them to feel right. So this is that
✦ a mix of instinct, intention, and everything in between ✦
DIRECTOR OF GOOD IDEAS
FONT COLLECTOR
REFERENCE ARCHIVIST
CHILLI GUAVA CORRESPONDENT
CAT MANAGER
CHIEF ACCESSORY OFFICER
MAKES IT FEEL RIGHT
Projects I’m proud of
Featured projects
( 24-25 )
Can design make people care about experiences before they happen?
APP VISUALS
{Product Storytelling, Art Direction}
Can design make people care about experiences before they happen?
APP VISUALS
{Product Storytelling, Art Direction}
How a fake wedding became one of India’s biggest social experiments?
THE BIG FAT FAKE WEDDING
{Visual Identity, Creative Direction}
How a fake wedding became one of India’s biggest social experiments?
THE BIG FAT FAKE WEDDING
{Visual Identity, Creative Direction}
Projects I’m proud of
Featured projects
( 24-25 )
What I’m good at
From brand foundations and identity to art direction and visual systems.
Identity
Systems
And the rest
Shaping how something shows up - its voice, its presence, and how it’s recognised. Less about decoration, more about getting to something that feels right and holds.
Brand expression
Art direction
Visual identity
What I’m good at
From brand foundations and identity to art direction and visual systems.
Identity
Systems
And the rest
Shaping concepts into cohesive visual stories where every detail - imagery, type, and motion - works together to create clarity and impact.
Shaping how something shows up - its voice, its presence, and how it’s recognised. Less about decoration, more about getting to something that feels right and holds.
Brand expression
Art direction
Visual identity
Identity
Systems
And the rest
Shaping concepts into cohesive visual stories where every detail - imagery, type, and motion - works together to create clarity and impact.
Shaping how something shows up - its voice, its presence, and how it’s recognised. Less about decoration, more about getting to something that feels right and holds.
Brand expression
Art direction
Visual identity
Word on the street ✦ Word on the street ✦
Word on the street ✦ Word on the street ✦
Word on the street ✦ Word on the street ✦
Somewhere between work and everything else
@nandi
@prianca
@nandi
@prianca
meet scooby
taffy says hi
Things
I’ve Been Asked
Things I’ve Been Asked
Things
I’ve Been Asked
A few questions that usually come up - answered before the email thread starts.
A few questions that usually come up - answered before the email thread starts.
A few questions that usually come up - answered before the email thread starts.
From FAQ Planet, 9:41 AM
Are you available to hire?
Both ways. Freelance for projects and retainers, full-time if the work and team is worth it. Either way - let's talk.
How does working with you look?
A conversation first. Then a plan. Then I get into it and don't disappear until it's done and right.
How do you know when something is done?
When I stop wanting to change it.
Do you have a style?
Not a signature look. But there's a consistency in the decisions - what I reach for, what I avoid, what I think good taste actually means in practice.
From FAQ Planet, 9:41 AM
Are you available to hire?
Both ways. Freelance for projects and retainers, full-time if the work and team is worth it. Either way - let's talk.
How does working with you look?
A conversation first. Then a plan. Then I get into it and don't disappear until it's done and right.
How do you know when something is done?
When I stop wanting to change it.
Do you have a style?
Not a signature look. But there's a consistency in the decisions - what I reach for, what I avoid, what I think good taste actually means in practice.